About Us

Where it all began

When I set this business up in 2014, I had one thing written on a piece of paper

“We imagine a world where all pets and humans’ lives are enriched from every interaction with Doodlebone”

It’s the one thing that drives us forwards weather it’s customer service or product development it ensures we never rest on our laurels and never stop striving.

Doodlebone really began when we got Aimee our cocker spaniel and I started looking around for well-designed modern accessories without much luck.

So we set out to bring something new and fun to the doggie world. Our first product was the Doodlebone® Airmesh Harness, designed in a range of brighter, bolder colours than were around at the time. It quickly became a favourite of dog owners, pet shop owners, and dogs!

One step further…

Our first step the Airmesh harness, proven to be very popular with an excellent fit over the head.

From 2014 to 2016 we gradually increased the colour choice, then with Airmesh going well in 2017 we launched the Bold range of matching collars and leads to go with the Airmesh harnesses.

By 2018 we had expanded the colour choice to 11 across collars, leads and airmesh and with things going well we moved for the 4th time in as many years and introduced the Snappy harness.

Moving again in 2019 we had great plans moving into 2020, with a new product team in place we were full of bright ideas bringing you our fantastic Nuri Treats, Fleecy Blankets & our 100% compostable Poop Bags.

As you may know we make 3 simple promises to our customers:

  • Free delivery
  • Lifetime guarantee
  • No minimum order

This is one thing we’ll never change.

They are set in stone and at the core of Doodlebone’s commitment to our customers.

Change, Evolve Improve

We’re always looking for ways to Change, evolve and improve. We have a set of very ambitious plans to grow our offering and deepen our understanding of both retailers and dog owners.

Everything we do always starts with the customer, it’s imperative we understand the needs of pet owners and retailers’ alike.

To make the new range successful we carried out lots of market research to find the needs and wants from the dog accessory market. We understand it’s imperative to not only listen to our market research feedback but also to action it so we can continually, improve and move forwards

Alongside this our Product development team are continually analysing our product to help improve and adapt.

We started an ambitious programme to gain a deeper understanding of dog’s anatomy. This enables us to launch our new sizing platform that finally brings consistency to the Doodlebone brand.  Fit is critical, therefore, to make our new product sizing, we began by measuring over 300 dogs work which continues today so we keep on top changes in breed sizes over time.

From this we have created 6 key measurement points on dogs and have translated our findings into our new sizing structure. What’s more this work enables us to calculate average measurements of breeds based on real life accurate breed measurements.  This ensures both a safe and comfortable fit for the dog.

The Originals Range

We can now introduce the new Doodlebone Originals Range. This range offers a fabulous range of products for everyday dog lifestyle with everything you need.  The best part about the originals range is bright colours & exciting new patterns that all mix and match! We have new sizing with more adjustability and better fit across the board with new & improved packaging!

We pride ourselves on bright & funky colours and our Originals Range takes it that one step further.

We know how much your customers loved the thickness and quality feel to our products compared to other brands but we’ve gone even further and have increased the thickness and quality of our webbing so it’s now even softer.

We have selected a premium Velcro for our snappy harnesses to ensure they continue long after each trip through the washing machine and stay done up even on the most strenuous of walks.

In terms of the componentry, we have sourced metals that are strong but also safe for dogs to ensure maximum quality and durability.

Our new range has really been through its paces and tested and washed over and over to ensure they withstand everyday wear and tear and normal household washing. Everything is designed to be chucked in with your usual washing load of 30 degrees with no tumble drying. 

We couldn’t have done it without you!

Thanks for being a Doodlebone® customer. We welcome your valuable feedback on our products so feel free to leave a review. It helps us develop new and improved products for you to enjoy!

We also love to see your wonderful Instagram photos of your dogs wearing our products, so keep ‘em coming! www.instagram.com/doodlebone

As we say, dig your dog, dig Doodlebone®!